Content is King
The trend for short, snappy content has begun to weaken and the time to invest in information-rich long-form content has come. Allowing you to drill deeply into the benefits of your products and services, long-form content is excellent for providing customers with engaging information and in-depth answers to their questions. However, it is vitally important that your content is accessible. Optimise your content for mobile, break text into readable chunks and consider the potential benefits of long-form videos and podcasts.
Employ a writer
Keep it Professional
third person or interview style.
Blow your own horn (subtley).